Tourism, Leisure and Events Management
Overview
Job Growth
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Duration
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Avg. Salary
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Career Paths
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Program Description
Tourism, Leisure and Events Management teaches how to plan, run and promote travel, leisure activities and events. You will study topics such as tourism fundamentals, event planning and operations, customer service and hospitality, marketing and promotion, destination management, safety and sustainability, and basic business skills. The program combines classroom learning with hands-on practice, field visits and small event projects. Graduates can work as event coordinators, tour guides, tourism officers, hotel and leisure managers, conference organizers, or start small tourism businesses. This course builds practical skills, creativity and people skills, opening doors to jobs in Ghana's growing tourism and events sector.
Aims & Objectives
Develop practical event plans and execute at least two school-based events from concept to wrap-up.
Master customer service and front-of-house skills, measured by workplace role-play assessments and feedback.
Understand destination management and sustainable tourism through fieldwork reports on local attractions.
Create basic marketing campaigns using social media and printed materials, tracked by engagement and reach metrics.
Why Choose This Program?
Strong local job prospects
Ghana's tourism and events industry is growing, offering roles in hotels, tour companies, event firms and public tourism bodies.
Hands-on learning and internships
Students gain practical experience through field trips, school events and placements with hotels, event planners and tourist sites.
Transferable entrepreneurial skills
You learn marketing, budgeting and project management that help start small events or tourism businesses.
Work with communities
The program teaches sustainable tourism and community engagement, useful for development work and local tourism projects.
Skills & Tools
Skills You'll Develop
Plan schedules, vendor coordination, site layout and run-of-show documents to deliver successful events.
Manage guest relations, check-in procedures, complaint handling and service standards for hotels and attractions.
Use social media, basic content creation and simple campaign tracking to attract visitors and clients.
Create costed event budgets, track expenses and prepare simple financial reports.
Tools & Resources
Microsoft Excel for budgeting and schedules
Social media platforms and basic content tools (Facebook, Instagram)
Event management platforms (Eventbrite, basic booking tools)
Challenges & Tips
Challenges
Balancing theory and practical work
Learning market and destination research methods
Tips & Advice
Join school clubs and take part in practical assignments early to build hands-on experience alongside classroom study.
Use local case studies and simple surveys, and ask tutors for step-by-step templates for fieldwork.
Video Guide
Frequently Asked Questions
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