Strategic Communication (Public Relations and Advertising)
Overview
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Duration
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Avg. Salary
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Program Description
Strategic Communication (Public Relations and Advertising) teaches how messages are created, shaped, and shared to influence audiences. You will study communication theory, media writing, campaign planning, branding, advertising, digital media, and research methods. Classes include public relations, advertising principles, media production, visual communication, and cultural studies. Practical work includes creating adverts, press releases, social media campaigns, and design projects. Graduates can work as public relations officers, advertising executives, copywriters, graphic designers, media producers, or communications officers in businesses, NGOs, government, and creative agencies. This program builds creative thinking, media skills, and cultural awareness, helping you tell stories that matter and start a rewarding career in Ghana or beyond.
Aims & Objectives
Develop practical PR and advertising campaigns using research, strategy, and measurable goals.
Master digital media production tools to create graphics, video, and social content for real audiences.
Understand cultural and ethical issues in communication, and apply them in classroom projects.
Create a professional portfolio that showcases campaigns, writing samples, and design work.
Analyze campaign results using basic metrics to improve message effectiveness and audience reach.
Why Choose This Program?
Creative and practical learning
Work on real projects, build portfolios, and gain hands on experience in writing, design, and media.
Strong career demand
Businesses, NGOs, and media houses in Ghana need communicators, offering jobs in PR, advertising, and digital media.
Versatile skill set
Skills transfer to roles such as graphic design, journalism, marketing, and cultural institutions.
Industry connections and internships
Programs often link students to local agencies, media houses, and internship placements for practical exposure.
Cultural and community impact
Learn to communicate across Ghanaian cultures, promote local arts, and shape public conversation.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator, and InDesign to design adverts, layouts, logos, and visual campaign materials.
Produce and edit video and audio using tools like Premiere Pro, and prepare content for social platforms.
Plan audience research, conduct surveys and focus groups, and interpret data to inform campaign strategy.
Write press releases, ad copy, scripts, and blog posts that are clear, persuasive, and audience focused.
Apply layout, typography, colour theory, and branding basics to create effective communication pieces.
Tools & Resources
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro or DaVinci Resolve
Google Analytics or social media insights tools
Challenges & Tips
Challenges
Balancing theory and practice can be demanding.
Tips & Advice
Schedule weekly lab time to apply concepts, and join group projects to share workload.
Video Guide
Frequently Asked Questions
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