Public Relations with Digital Communication
Overview
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Program Description
Public Relations with Digital Communication teaches how to shape public image and share stories using modern digital tools. You will study PR principles, media writing, social media strategy, visual design, digital media production, cultural studies, and ethics. Practical classes cover writing press releases, creating social campaigns, designing visuals, and producing short audio or video content. The program prepares you for jobs such as public relations officer, social media manager, graphic designer, writer or journalist, museum curator, art teacher, and creative director. This course helps you build a portfolio, learn industry software, and connect with internships. It is ideal for students who enjoy creativity, culture, communication, and working with technology, and who want a career that blends storytelling with digital skills.
Aims & Objectives
Develop a professional portfolio of at least five media projects, including press releases, social campaigns, and visual designs.
Master core digital tools for design and production, demonstrated by completing graded assignments in Photoshop, Illustrator, and simple video editing.
Understand principles of media ethics, cultural context, and audience research, measured by written assessments and a research project.
Create and run a timed social media campaign, showing measurable engagement results and a reflective report on strategy and outcomes.
Why Choose This Program?
High demand for digital communicators
Businesses, NGOs, museums, and media in Ghana need people who can manage public image and digital content, creating strong job prospects.
Hands-on portfolio and internships
The program emphasizes practical work, helping you build a portfolio and access internships with media houses, PR firms, and cultural institutions.
Blend of creativity and cultural study
You learn to tell stories that reflect Ghanaian culture and history, using design and media production to reach diverse audiences.
Transferable career paths
Skills apply across roles such as PR officer, social media manager, graphic designer, journalist, curator, and creative director.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator, and InDesign to create visuals, layouts, and branded materials for campaigns and publications.
Plan and produce short videos, podcasts, and multimedia posts using basic audio and video editing workflows.
Design campaigns, schedule content, and use basic analytics to measure reach and engagement on platforms like Facebook and Instagram.
Conduct audience research, develop messaging strategies, and write clear, persuasive press releases and feature stories.
Tools & Resources
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
Basic audio editing software (Audacity or similar)
Social media scheduling/analytics tools (Hootsuite, Buffer or native platform tools)
Content management system like WordPress
Challenges & Tips
Challenges
Balancing theory and practical projects
Developing research and writing skills
Tips & Advice
Set a weekly schedule that allocates time for readings and hands-on work. Use project milestones to stay on track.
Practice writing short press releases and feature pieces, and ask teachers for feedback to improve steadily.
Video Guide
Frequently Asked Questions
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