Product Design and Entrepreneurship
Overview
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Program Description
Product Design and Entrepreneurship combines creative design with business skills to help you turn ideas into useful products and viable ventures. You will study visual design principles, sketching and prototyping, digital media and graphic tools, cultural context and consumer research, plus basic business planning, marketing and finance. Lessons mix studio practice, market research and project work so you build a portfolio of real projects. Graduates can work as product or graphic designers, creative directors, museum or cultural staff, art teachers, journalists, or start their own creative enterprises and small businesses. This program is ideal if you enjoy making things, solving problems, and bringing creative ideas to market.
Aims & Objectives
Develop at least three product prototypes that apply visual design principles and user feedback.
Master core digital tools, including Adobe Photoshop, Illustrator, and Figma, to produce professional visuals and presentations.
Understand and conduct basic market research and use findings to create a simple business plan and budget for a product.
Create a curated portfolio and pitch presentation suitable for internships, school exhibitions, or entry-level freelance work.
Why Choose This Program?
Blend of Art and Business
Learn both creative design and practical entrepreneurship so you can make products that meet cultural and market needs.
Strong Career Pathways
Prepares you for roles like graphic designer, creative director, curator, teacher, or to start your own creative business.
Hands-on, Project-Based Learning
You gain practical experience through prototyping, market projects, and real-world briefs that build your portfolio.
Industry Connections and Internships
Opportunities to work with local studios, cultural centres, and small businesses provide practical exposure and networking.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator, and InDesign to create visuals, product presentations, packaging, and promotion materials.
Design interfaces, mockups, and visual layouts for products and presentations, useful for digital and physical product concepts.
Sketch, build simple physical models, and use basic CAD or maker tools to test form, function, and ergonomics.
Collect user feedback, analyse local market needs, and prepare simple business plans, budgets, and pitches using spreadsheets and surveys.
Tools & Resources
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Challenges & Tips
Challenges
Balancing theory and studio practice, leading to time pressure on projects.
Developing research skills for market-driven design tasks.
Tips & Advice
Use a weekly schedule that blocks studio time, and break projects into small milestones to track progress.
Practice simple surveys and interviews, and ask teachers to review your research plans before you start.
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