Media and Communication Studies
Overview
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Duration
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Program Description
Media and Communication Studies explores how stories, images and information are created, shaped and shared in society. You will study media theory, journalism, film and video production, photography, graphic design, digital media, cultural studies and communication ethics. The program combines creative practice (making videos, photos, graphics and written pieces) with research and analysis of media audiences and culture. Graduates can work as graphic designers, writers/journalists, museum curators, art teachers or creative directors, and find opportunities in radio, TV, advertising, digital agencies and cultural institutions across Ghana and beyond. This course builds practical skills, a strong portfolio and real-world experience so you can turn your creativity into a career.
Aims & Objectives
Develop practical media production skills by creating a portfolio of at least five projects across video, audio, photography and graphic design.
Master core tools such as Adobe Creative Suite and basic video-editing software through hands-on assignments and assessments.
Understand media theory, ethics and cultural context and apply this knowledge to analyse Ghanaian and global media examples.
Create professional written and visual content by completing journalism, creative writing and design tasks with clear briefs and deadlines.
Analyze audience feedback and research data, and present findings in written reports and class presentations.
Why Choose This Program?
Creative and Practical
Blend hands-on media production with theory so you graduate with both skills and understanding.
Strong Career Pathways
Leads to jobs in graphic design, journalism, museum work, teaching and creative leadership in Ghana’s growing media sector.
Portfolio and Internship Focus
Opportunities for internships with local radio, TV stations, galleries and agencies to build real experience.
Industry-Relevant Tools
Train on current software and hardware used by professionals, making you job-ready or ready to freelance.
Cultural and Community Impact
Study Ghanaian culture and storytelling to create media that preserves heritage and speaks to local audiences.
Skills & Tools
Skills You'll Develop
Image editing, vector design and layout for posters, magazines and digital content used in branding and campaigns.
Shoot and edit video and audio using tools like Final Cut Pro or similar, producing short films, promos and podcasts.
Apply composition, colour theory and typography to create effective visuals for print and screen.
Use platforms like WordPress and Canva to publish stories, portfolios and digital campaigns online.
Conduct basic media research, surveys and content analysis to measure audience response and guide creative decisions.
Tools & Resources
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Final Cut Pro (or equivalent video editor)
WordPress
Challenges & Tips
Challenges
Balancing practical projects and theory-heavy assessments.
Developing a strong portfolio while meeting course requirements.
Tips & Advice
Create a project schedule that allocates time each week for research, production and editing; discuss deadlines early with teachers.
Use assignments to build portfolio pieces; revise and refine the best works for external presentations or internships.
Video Guide
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