Marketing with Information Technology
Overview
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Duration
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Program Description
Marketing with Information Technology combines core business and marketing ideas with practical IT skills to help you promote products and manage customers in the digital age. You will study marketing principles, customer behaviour, digital marketing, business analytics, basic accounting, and management. Practical subjects include Excel for budgeting, social media marketing, sales promotion, and project planning. Graduates can work as marketing specialists, business managers, human resources officers, financial analysts, or start their own businesses. This program prepares you for workplace roles and entrepreneurship by building technical tools, strategic thinking, and leadership abilities. It is a strong choice if you like working with people, data, and technology, and want practical skills for Ghanaian businesses and the wider market.
Aims & Objectives
Develop the ability to prepare a complete marketing plan with clear objectives, an itemized budget, and measurable performance indicators.
Master Excel skills to create budgets, sales forecasts, and perform basic data analysis within three months of coursework.
Understand and interpret customer and sales data using basic business analytics to support marketing decisions.
Create and evaluate digital marketing campaigns using social media and search metrics, demonstrating campaign reports and results.
Why Choose This Program?
Strong job and entrepreneurial prospects
Combines marketing and IT to open roles in marketing, management, HR, finance, and supports starting your own business in Ghana.
Hands-on, practical training
Focuses on real tasks like creating marketing plans, using Excel for budgeting, and running social media campaigns, so you build work-ready skills.
Relevant digital skills
Teaches tools employers need, such as analytics and digital advertising, which are in growing demand across Ghanaian firms.
Pathway to internships and industry links
Program connections with local businesses and school career services help students secure internships and practical experience.
Skills & Tools
Skills You'll Develop
Use spreadsheets for budgeting, sales forecasts, data tables, charts, and simple financial models used in business decisions.
Run and measure campaigns using tools like Google Analytics and social media advertising platforms to track audience and conversions.
Collect and interpret customer and sales data to identify trends, segment markets, and support strategic marketing choices.
Prepare basic budgets, cash flow projections, and cost analysis to support marketing activities and small business operations.
Tools & Resources
Microsoft Office Suite (Excel, PowerPoint, Word)
Google Analytics and social media management tools
Basic accounting software such as QuickBooks or simple ledger apps
Challenges & Tips
Challenges
Balancing theory and hands-on practice
Tips & Advice
Set weekly practice goals, join lab sessions, and form study groups to apply concepts to real tasks.
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