Marketing and Information Technology
Overview
Job Growth
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Duration
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Avg. Salary
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Career Paths
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Program Description
Marketing and Information Technology blends marketing skills with digital technology. Students study marketing principles, web development, database fundamentals, programming basics, statistics, and business communication. The program teaches how to build websites, run online campaigns, analyse customer data, and maintain simple information systems. Graduates can pursue roles such as digital marketer, marketing analyst, e-commerce manager, IT support specialist, or junior web developer. Through hands-on projects and school-industry links, pupils gain practical experience that opens opportunities in Ghanaian businesses, startups, and public service. This course is ideal for SHS students who enjoy creativity, problem solving, and technology, and who want a career combining business sense with technical skills.
Aims & Objectives
Develop the ability to design and deploy a basic website and online storefront, measured by a completed project portfolio.
Master use of analytics tools to collect, interpret, and report marketing campaign results, demonstrated by written reports and presentations.
Understand database concepts and write simple SQL queries to manage customer data, verified by practical assessments.
Create and run a multi-channel digital marketing campaign using social media and email tools, assessed by campaign performance metrics.
Why Choose This Program?
Strong job prospects
Combines two in-demand fields so graduates can enter roles in marketing, IT support, e-commerce, and analytics across private and public sectors in Ghana.
Practical, hands-on learning
Projects teach real tasks such as building websites and running campaigns, giving work-ready experience and items for a portfolio.
Local and global relevance
Skills apply to Ghanaian SMEs and international markets, useful for entrepreneurship and remote freelance work.
Industry linkages and internships
Opportunities for internships with local firms and partnerships with vocational centres help students gain workplace experience.
Skills & Tools
Skills You'll Develop
Build and maintain websites using HTML, CSS, and basic JavaScript, useful for creating online stores and marketing pages.
Use tools like Google Analytics to track campaign performance, interpret metrics, and make data-driven decisions.
Create and query simple relational databases with SQL to organise customer and sales information securely.
Plan marketing technology projects, track tasks, and produce clear documentation for teams and clients.
Tools & Resources
Content management systems such as WordPress
Google Analytics and data tools
CRM and email marketing platforms
Office productivity software and simple code editors or IDEs
Challenges & Tips
Challenges
Difficulty with maths and basic programming concepts
Balancing marketing theory with technical practice
Tips & Advice
Practice regularly with simple exercises, join study groups, and use online tutorials to build confidence step by step.
Apply theory through small projects, such as creating a mock campaign or website, to link ideas to tasks.
Video Guide
Frequently Asked Questions
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