General Management
Overview
Job Growth
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Duration
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Avg. Salary
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Career Paths
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Program Description
General Management teaches how businesses are run, led, and grown. You will study leadership, marketing, finance, operations, strategy, and entrepreneurship, with practical lessons in business communication, project work, and basic accounting. The program builds skills in planning, decision making, and problem solving so you can manage teams, projects, or start your own business. Career paths include business manager, marketing specialist, human resources officer, financial analyst, and entrepreneur. The course prepares you for further study or direct entry into Ghanaian workplaces by combining classroom theory with real-world projects and internship opportunities. It is a strong choice if you enjoy organising people, solving problems, and making ideas work in practice.
Aims & Objectives
Develop practical leadership and team management skills, demonstrated by leading at least one group project or school enterprise
Master core business functions, assessed by tests and project reports in marketing, finance, and operations
Understand basic financial planning and budgeting, measured by creating and presenting a simple budget and cashflow forecast
Create and evaluate a small business plan or marketing campaign, assessed through a final project
Why Choose This Program?
Strong career pathways
Leads to jobs in management, marketing, HR, finance, and entrepreneurship that are in demand across Ghana's private and public sectors.
Practical, hands-on learning
Includes projects, case studies, and opportunities for internships or work attachments with local businesses.
Builds transferable skills
Develops leadership, problem solving, communication, and planning skills useful in any career or further study.
Supports entrepreneurship
Equips students with the knowledge to start and run small businesses, useful in Ghana's growing MSME sector.
Skills & Tools
Skills You'll Develop
Use Excel for budgets and data, PowerPoint for presentations, and Word for reports and business documents.
Collect and interpret basic sales and customer data to make informed decisions and measure performance.
Prepare simple budgets, cashflow forecasts, and basic financial records for small projects or enterprises.
Use social media platforms and basic analytics to plan and evaluate marketing activities for small businesses.
Tools & Resources
Microsoft Office Suite
Basic accounting software (for example QuickBooks or similar)
Challenges & Tips
Challenges
Difficulty with numerical topics like budgeting and basic accounting
Tips & Advice
Practice regularly with real examples, use step by step guides, and seek help from teachers or peer tutors.
Video Guide
Frequently Asked Questions
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