Economics and Innovation
Overview
Job Growth
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Duration
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Avg. Salary
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Career Paths
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Program Description
Economics and Innovation introduces students to how businesses work, how markets behave, and how new ideas become successful enterprises. You will study basic economics, entrepreneurship, management, marketing, finance, and business operations, with practical lessons in market research, budgeting, and business planning. The program prepares you for careers as a business manager, marketing specialist, human resources officer, financial analyst, or entrepreneur. Through projects and real-world tasks you will develop problem solving, leadership, and digital skills that employers in Ghana value. This course is ideal if you want to build a business, lead teams, or enter further studies in business and management.
Aims & Objectives
Develop practical budgeting plans and simple financial forecasts using Excel, measurable by producing a 3-month budget for a school project.
Master basic market research and customer analysis techniques, measurable by completing a survey and a one-page market summary.
Understand principles of organizational leadership and teamwork, measurable by leading a small group to complete a business task.
Create and pitch an original business idea with a basic marketing and financial plan, measurable by presenting a 5-minute pitch and a one-page plan.
Why Choose This Program?
Clear career pathways
Prepares you for common roles in business, marketing, HR, and finance, and for starting your own enterprise.
Hands-on, practical learning
Focus on real projects, budgets, market surveys, and pitches that build skills employers and investors want.
High demand in Ghanaian job market
Skills in management, digital marketing, and financial planning are in demand across banks, SMEs, and NGOs.
Opportunities for internships and enterprise clubs
Many schools and local businesses offer placements, competitions, and entrepreneurship clubs to gain experience.
Skills & Tools
Skills You'll Develop
Use spreadsheets for budgeting, simple forecasts, and basic business analytics, including charts and formulas.
Create cashflow estimates, break-even calculations, and short-term budgets for projects or small businesses.
Use tools like Google Analytics basics, social media platforms, and Canva to create and measure marketing activities.
Plan tasks, set timelines, and track progress using simple tools like Gantt charts or task lists.
Tools & Resources
Microsoft Office (Excel, Word, PowerPoint)
Google Workspace (Sheets, Docs, Slides)
Canva and basic Google Analytics
Basic accounting software such as QuickBooks or free alternatives
Challenges & Tips
Challenges
Difficulty with math and interpreting data
Balancing theory and practical tasks
Tips & Advice
Practice basic arithmetic and Excel functions regularly, use visual charts to make data easier to understand.
Apply theory immediately in small projects and class exercises to reinforce learning.
Video Guide
Frequently Asked Questions
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