Development Communication
Overview
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Career Paths
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Program Description
Development Communication explores how media, art, and culture are used to support social change, education, and community development. Students study communication theory, media production, visual design, creative writing, cultural studies, and research methods. Practical work includes radio and video production, graphic design, storytelling, and campaign planning. The program prepares you for careers as a journalist, writer, graphic designer, art teacher, museum curator, or creative director, and for roles in NGOs, media houses, cultural institutions, and government. This course builds creative skills, cultural understanding, and communication tools so you can tell stories that inform, inspire, and drive positive change in Ghana and beyond.
Aims & Objectives
Develop practical media production skills by creating radio, video, and digital projects.
Master visual design principles and software to produce professional graphics and campaign materials.
Understand theories of communication, culture, and development and apply them to community work.
Create clear, persuasive written and oral messages for diverse audiences, demonstrated through portfolios and presentations.
Conduct research and evaluate communication strategies using basic qualitative and quantitative methods.
Why Choose This Program?
Creative career options
Opens paths to journalism, graphic design, museum work, teaching, and creative leadership in media and NGOs.
Practical, hands on learning
Emphasizes real projects in radio, video, design, and campaigns so you graduate with a visible portfolio.
Strong industry demand
Growing need for communicators in development organisations, media houses, cultural institutions, and government.
Local and cultural focus
Builds cultural knowledge and ethical storytelling skills relevant to Ghanaian communities and audiences.
Internships and networking
Links with radio stations, newspapers, NGOs, museums, and creative agencies for placements and mentorship.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator, and InDesign to create posters, layouts, infographics, and publication-ready materials.
Plan and produce audio and video content, including scripting, recording, editing, and publishing for web and radio.
Use WordPress and basic HTML to publish stories, portfolios, and campaign pages online.
Conduct surveys, interviews, and content analysis to evaluate communication needs and campaign impact.
Write clear scripts, feature articles, and social media content, and edit for audience and purpose.
Tools & Resources
Adobe Photoshop, Illustrator, InDesign
Adobe Premiere Pro or Final Cut Pro
Audacity or Adobe Audition
WordPress or similar CMS
Canva and other online design tools
Challenges & Tips
Challenges
Balancing theory and practice
Research and writing standards
Tips & Advice
Schedule hands on projects alongside theory classes and use class assignments to build a portfolio.
Practice structured writing, seek feedback from teachers, and use school library resources for research.
Video Guide
Frequently Asked Questions
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