Business Administration with Marketing
Overview
Projected Job Growth
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Duration of Study
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Annual Average Salary
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Career Opportunities
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Program Description
Business Administration with Marketing teaches how organizations are led, how businesses operate, and how products and services are promoted. You will study management, marketing, finance, business law, entrepreneurship, business analytics, project management, and business communication. Main subjects include Marketing Management, Principles of Management, Financial Accounting, Business Statistics, and Digital Marketing. Graduates can work as Business Managers, Marketing Specialists, Human Resources Officers, Financial Analysts, or start their own businesses. The program builds leadership, strategy, customer service, and practical analytical skills that are in demand across Ghana's public and private sectors. If you enjoy solving problems, working with people, and creating value, this program gives you practical tools to begin a successful career.
Aims and Objectives
Develop practical managerial and leadership skills, demonstrated through group projects and presentations.
Master core marketing techniques, measured by designing and evaluating marketing campaigns and metrics.
Understand financial planning and budgeting, shown by preparing basic budgets and financial summaries.
Create viable business plans and entrepreneurial proposals, assessed by a written plan and oral pitch.
Why Choose This Program?
Strong career prospects
Opens roles in management, marketing, HR, finance, and supports entrepreneurship across Ghana's growing economy.
Practical learning and internships
Emphasis on real projects, case studies, and placements with local businesses for hands-on experience.
Versatile and transferable skills
Skills in strategy, operations, and customer service apply to many sectors including banking, retail, and FMCG.
Digital and analytics focus
Training in digital marketing and basic business analytics prepares you for modern, data-driven roles.
Skills Students Will Acquire
Use Excel for data analysis and budgeting, PowerPoint for presentations, and Word for reports.
Collect and interpret sales and market data to make informed business decisions using spreadsheets and basic statistics.
Prepare budgets, read basic financial statements, and forecast costs and revenues for projects.
Use tools like Google Analytics, Facebook Ads Manager, and email marketing platforms to reach customers and measure campaigns.
Tools and Resources Students Will Use
Microsoft Office (Excel, PowerPoint, Word)
Google Analytics and Google Workspace
QuickBooks or Xero (basic accounting)
Social media management tools (e.g., Hootsuite)
Challenges Students Face and Helpful Tips
Challenges
Balancing theory and practical skills.
Understanding financial and analytical concepts.
Tips & Advice
Join practical workshops, work on small marketing projects, and apply classroom theory to real examples.
Use step-by-step tutorials, practice with spreadsheets, and ask teachers for extra problem sessions.
Video Guide
Frequently Asked Questions
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