Business Administration (Marketing/International Business)
Overview
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Duration
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Avg. Salary
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Career Paths
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Program Description
Business Administration (Marketing/International Business) prepares you to sell ideas, products and services locally and across borders. You will study marketing principles, consumer behaviour, branding, digital media, international trade, export procedures and business communication. Main subjects include Marketing Management, International Business, Accounting basics, Economic Environment, Advertising and Digital Marketing. The program opens career paths such as Marketing Executive, Brand Manager, Export/International Sales Officer, Digital Marketing Specialist and roles in creative industries like Creative Director or Cultural Events Manager. This course builds practical skills, creative thinking and global awareness so you can work in Ghana’s growing creative, retail, export and service sectors. It’s a great choice if you enjoy communication, culture and real-world business impact.
Aims & Objectives
Develop practical marketing plans and measurable branding campaigns for real or simulated businesses
Master digital marketing tools and platforms to run online advertising, analytics and content strategies
Understand international trade rules, export documentation and cross-border market entry strategies
Create compelling visual and written marketing materials using industry-standard design and media tools
Analyze market data to make evidence-based decisions and measure campaign performance
Why Choose This Program?
Strong Career Demand
Marketing and international trade skills are in demand across Ghana’s SMEs, creative hubs, export firms and ad agencies, offering a range of job openings.
Blend of Creativity and Business
Combines artistic communication (branding, content creation) with business strategy—ideal for students who like both creativity and commerce.
Practical, Hands-on Learning
Projects, internships and industry collaborations give real experience that employers value, including placements with agencies and exporters.
Gateway to Global Opportunities
Knowledge of international markets and export procedures makes you competitive for roles in regional trade, logistics and global e-commerce.
Useful Across Sectors
Skills apply to advertising, cultural institutions, digital startups, retail and nonprofit organisations—flexible career options.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator and InDesign to design adverts, brochures and digital visuals that support marketing campaigns.
Create and edit video and audio content for social media and promos using tools like Final Cut Pro or similar software.
Collect, analyse and interpret consumer and competitor data to inform pricing, positioning and campaign decisions.
Run paid campaigns and measure ROI on platforms such as Facebook, Instagram and Google Ads to reach target customers.
Prepare export/import paperwork, understand Incoterms and customs requirements for cross-border sales.
Tools & Resources
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Final Cut Pro (or DaVinci Resolve/Premiere Pro)
WordPress
Challenges & Tips
Challenges
Balancing creative work with quantitative business subjects like accounting or statistics
Keeping marketing knowledge current as tools and trends change fast
Tips & Advice
Set a study schedule that allocates time for both practical projects and theory; use group study to tackle quantitative topics.
Follow industry blogs, take short online courses, and practice on real campaigns to stay up to date.
Video Guide
Frequently Asked Questions
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