Bachelor of Arts (Business/Science/ Vocational Background)
Overview
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Program Description
This Bachelor of Arts program welcomes students from business, science, or vocational backgrounds who want to explore creative expression, cultural studies, and media. You will study visual arts, design, literature, history, cultural theory, creative writing, and media production, with practical modules in graphic design and digital storytelling. The course builds a professional portfolio and offers industry placements to prepare you for jobs such as graphic designer, writer or journalist, museum curator, art teacher, and creative director. If you enjoy creativity, communication, and learning how culture shapes society, this program gives the practical skills and cultural knowledge to start a rewarding creative career in Ghana and beyond.
Aims & Objectives
Develop a professional portfolio of visual and written work through assessed projects and exhibitions.
Master core digital production tools and workflows, measurable by completed studio assignments and practical exams.
Understand cultural, historical, and theoretical contexts of art and media, shown by research essays and presentations.
Create and manage collaborative projects, demonstrated by group exhibitions, publications, or media productions.
Why Choose This Program?
Flexible entry for diverse backgrounds
Designed for students from business, science, or vocational tracks, the program offers bridging modules and practical pathways so you can transition smoothly into arts and humanities.
Strong career focus
Courses emphasize employable skills like design, media production, and writing, preparing you for roles in creative agencies, museums, schools, and media houses.
Practical training and portfolio building
Hands-on studio work, projects, and assessments ensure you graduate with a portfolio that showcases your abilities to employers and clients.
Industry links and internships
Partnerships with local galleries, media organizations, and creative firms offer internships and real-world project opportunities.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator, and InDesign to create images, layouts, branding, and print or digital materials for portfolios and client work.
Plan, shoot, and edit video and audio content using tools like Premiere Pro, for storytelling, social media, and exhibition work.
Apply layout, typography, colour theory, and composition to produce effective visual communications and user-focused designs.
Conduct cultural and historical research, source materials, and write analytical texts for exhibitions, publications, and documentation.
Tools & Resources
Adobe Photoshop, Illustrator, InDesign, Premiere Pro
Audacity or similar audio tools
WordPress or portfolio website builders
Challenges & Tips
Challenges
Balancing theory and practice, heavy reading and studio time
Tips & Advice
Schedule weekly practical sessions and short reading goals, join study groups, and link theory to studio projects to reinforce learning.
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