Bachelor of Arts (Bouquets with a Business Subject)
Overview
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Program Description
The Bachelor of Arts (Bouquets with a Business Subject) combines creative expression with practical business knowledge. You will study visual arts, literature, cultural studies, media production, and core business topics like marketing or management. Courses teach design, creative writing, art history, and basic business skills, so you can create work that communicates and sells. Graduates go into careers such as graphic design, journalism, museum curation, art teaching, or creative direction, and can work in Ghanaian cultural institutions, media houses, advertising, and freelance practice. This program is ideal if you love arts and want the business skills to turn creativity into a sustainable career.
Aims & Objectives
Develop practical proficiency in visual design and media production, demonstrated by a professional portfolio of artworks and projects.
Master core business concepts such as marketing, entrepreneurship, and project budgeting, shown through case studies and business plans.
Understand Ghanaian and global cultural contexts, assessed through research essays and presentations.
Create and present multimedia content, measured by graded studio productions and class exhibitions.
Conduct independent research and critical analysis in arts and humanities topics, evidenced by a final dissertation or capstone project.
Why Choose This Program?
Interdisciplinary skillset
Combines creative training with business knowledge, preparing you to both create and market your work in real-world settings.
Strong local career relevance
Prepares you for jobs in Ghana's growing creative industries, such as media, advertising, museums, and cultural organisations.
Hands-on portfolio development
Coursework includes studio projects, exhibitions, and media production that help you build a professional portfolio employers value.
Internships and industry links
Opportunities for placements with media houses, galleries, and creative agencies help you gain practical experience and contacts.
Skills & Tools
Skills You'll Develop
Use Photoshop, Illustrator and InDesign to create layouts, illustrations and visual assets for print and digital media.
Produce and edit images, audio and video for storytelling, portfolios and promotional materials using current workflows.
Apply composition, color theory, typography and branding concepts to communicate ideas effectively.
Conduct cultural and market research, evaluate sources, and prepare reports, essays and business case studies.
Tools & Resources
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Video editor such as Premiere Pro or DaVinci Resolve
Microsoft Office or Google Workspace
Challenges & Tips
Challenges
Balancing theory and practice in assignments
Developing strong research and writing skills
Tips & Advice
Create a weekly schedule allocating time for readings and studio work, and meet tutors early for guidance.
Use library resources, attend research workshops, and draft outlines before writing essays.
Video Guide
Frequently Asked Questions
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