Advertising and Public Relations teaches how organisations create messages, build reputation, and connect with customers. You will study advertising principles, public relations writing, media planning, digital marketing, brand strategy, and basic market research. Practical work includes creating ad campaigns, writing press releases, managing social media, and measuring campaign results. Graduates can work as marketing or advertising assistants, PR officers, brand managers, social media specialists, or start their own businesses. This program builds communication, creative and analytical skills that employers in business, media, and government value. If you enjoy storytelling, working with people, and solving real communication problems, this program prepares you for many exciting career paths in Ghana and beyond.